🧪 Run an experiment

Turn an idea into a specific problem, a ranked list of assumptions, a Business Model Canvas and one paid experiment you can run and judge this month.

Written for solo founders and small digital teams.

A catalogue of experiment types for testing desirability, viability and feasibility, organised by the kind of evidence each produces.

Sold by an authorised seller; we link you there.

Test your riskiest assumption with a real offer, a real price and a success line you commit to before you start.

You finish with: An experiment card with a price, a channel and a pass/fail line

Separate what you know from what you are guessing, and find the one guess that would sink the idea if it were wrong.

You finish with: A ranked list of assumptions labelled evidence or guess

Compare what happened to the line you committed to, then write down a persevere, pivot or stop decision.

You finish with: A written persevere, pivot or stop decision with the reason

Talk to five people about their past behaviour, not your idea, and come away with patterns instead of compliments.

You finish with: Five interview notes and a one-page pattern summary

A short, practical book on asking customers questions that even people who want to be nice cannot lie to you about.

Sold by an authorised seller; we link you there.

Turn a vague idea into one sentence about a specific person, a painful situation and what it costs them today.

You finish with: A one-sentence problem statement and the customer who has it

Fill in all nine boxes quickly, then mark every entry as sourced or assumed so the canvas shows where the gaps are.

You finish with: A first-draft canvas with every box sourced or flagged