6 matches
Write the problem, not the product
From Business Idea to First Paid Experiment
Turn a vague idea into one sentence about a specific person, a painful situation and what it costs them today.
You finish with: A one-sentence problem statement and the customer who has it
The Mom Test
Rob Fitzpatrick
A short, practical book on asking customers questions that even people who want to be nice cannot lie to you about.
Sold by an authorised seller; we link you there.
Run five problem interviews
From Business Idea to First Paid Experiment
Talk to five people about their past behaviour, not your idea, and come away with patterns instead of compliments.
You finish with: Five interview notes and a one-page pattern summary
From Business Idea to First Paid Experiment
FindMyEbook Editions
Turn an idea into a specific problem, a ranked list of assumptions, a Business Model Canvas and one paid experiment you can run and judge this month.
Written for solo founders and small digital teams.
Design your first paid experiment
From Business Idea to First Paid Experiment
Test your riskiest assumption with a real offer, a real price and a success line you commit to before you start.
You finish with: An experiment card with a price, a channel and a pass/fail line
List and rank your riskiest assumptions
From Business Idea to First Paid Experiment
Separate what you know from what you are guessing, and find the one guess that would sink the idea if it were wrong.
You finish with: A ranked list of assumptions labelled evidence or guess