9 matches
Testing Business Ideas
David J. Bland & Alexander Osterwalder
A catalogue of experiment types for testing desirability, viability and feasibility, organised by the kind of evidence each produces.
The Mom Test
Rob Fitzpatrick
A short, practical book on asking customers questions that even people who want to be nice cannot lie to you about.
From Business Idea to First Paid Experiment
FindMyEbook Editions
Turn an idea into a specific problem, a ranked list of assumptions, a Business Model Canvas and one paid experiment you can run and judge this month.
Write the problem, not the product
From Business Idea to First Paid Experiment
Turn a vague idea into one sentence about a specific person, a painful situation and what it costs them today.
List and rank your riskiest assumptions
From Business Idea to First Paid Experiment
Separate what you know from what you are guessing, and find the one guess that would sink the idea if it were wrong.
Draft a Business Model Canvas in 45 minutes
From Business Idea to First Paid Experiment
Fill in all nine boxes quickly, then mark every entry as sourced or assumed so the canvas shows where the gaps are.
Run five problem interviews
From Business Idea to First Paid Experiment
Talk to five people about their past behaviour, not your idea, and come away with patterns instead of compliments.
Design your first paid experiment
From Business Idea to First Paid Experiment
Test your riskiest assumption with a real offer, a real price and a success line you commit to before you start.
Read the result and decide
From Business Idea to First Paid Experiment
Compare what happened to the line you committed to, then write down a persevere, pivot or stop decision.